2/5/2008 6:43:00 PM
Vodafone halves the cost of its mobile broadband
Vodafone has increased the appeal of its USB dongles by cutting the price of its tariffs by 50% for a promotional period which starts this week.
The service will include out-of-bundle charges and data roaming.
A £15-per-month 3GB price plan was unveiled this week, halving the price of the existing 3GB offering and putting it on a par with 3. The service will provide top download speeds of up to 7.2Mbps.
Vodafone has also introduced a £20 30-day no-commitment plan called Mobile Broadband 30 Day, aimed at occasional internet users.
Nick Read (pictured), CEO for Vodafone UK, said: ‘Since we launched our high-quality Mobile Broadband in the UK in July we’ve been leading the way in download speeds. Now we’re determined to broaden its appeal.
Read also underlined the importance of clear pricing in generating more sales. ‘Clearly the market potential for consumer Mobile Broadband is great and we are excited to be introducing the new plans that will meet the demands of all our customers,’ he added.