2/6/2008 10:47:00 AM
Dongles take 15% of sales
Nearly a fifth of all 3 and T-Mobile contract sales are currently USB dongles, with expectations that sales will exceed one million this year.
The two operators are selling huge numbers of the mobile broadband sticks – more than 40% of all sales in some stores.
A senior retail source told Mobile that USB dongles now account for at least 15% of all T-Mobile and 3 contract subscriptions. Industry figures showed that USB modem sales are up 25,000 per month on contract and prepay, more than double since September.
The success has meant that 3 and T-Mobile have made USB modems a central part of their business plans after seeing higher than expected customer demand in recent months.
And it is not just contracts that are selling well - prepay customers are also looking to snap up flexible broadband.
A 3 spokesman said: ‘USB dongles are certainly selling well. They will play a big part in our future.’
According to store managers at T-Mobile and 3, the product is proving particularly popular with students who want access to flexible mobile broadband that does not restrict them to a fixed-line service.
One 3 store manager said: ‘USB modems now account for 40% of our contract and prepay sales in our store.’
Another added: ‘It is making a massive difference. We are selling loads. We have a lot of students in our catchment area and USB dongles are particularly popular with them.’
Meanwhile, a T-Mobile store boss said: ‘We can definitely put 15% or more of our sales down to USB dongles.
‘It is a fantastic product from our point of view.’