Virtual operator Lebara Mobile is now selling its e-top-up Sim cards at 68,000 terminals nationwide.
The MVNO provides low-cost calls to UK ethnic residents who can top-up their SIM cards at terminals in shops across the country.
Retailers including the Post Office, Martin McColl, Budgens, Welcome Break and Phones 4u have had their systems configured to sell Lebara airtime and are benefiting from extra sales and greater footfall.
Robert Gaskin, UK country manager for Lebara Mobile said: ‘This is a fantastic result for Lebara Mobile.
‘Part of our overall strategy from the outset has been to have strong eVoucher availability to support our Sim card distribution.
‘This means our growing customer base can gain even greater access and ease of use in topping up their Lebara Mobile Sim cards.’
Lebara Mobile Pay-As-You-Go Sim cards, top-ups and handset bundles give customers the ability to make low-cost national and international calls directly from all standard UK GSM mobile phones.