Vodafone drops top UK role

Vodafone drops top UK role

Vodafone has dropped its UK chief marketing role as part of a broader restructuring exercise, which will see some roles reporting to a global head rather than into the UK.

The UK chief marketing officer position held by Tim Yates no longer exists.

Yates has been offered a number of alternative positions within the Vodafone group and is currently assessing his options.

Handset buying and other service-related functions are also taking on a more global slant under the changes, although the company stressed that the local operation would retain considerable autonomy.

Meanwhile former UK consumer business director Craig Tillotson, has taken on a new role in the group's marketing team, set to announced later this month.

Vodafone’s key marketing arrangements, such as the sponsorship of Formula 1 team McClaren, are more commonly brokered at group level.

Under the changes, Ian Shepherd is back running the consumer business, covering stores, products and services, after a six-month period as strategy and business development director.

Shepherd was Vodafone’s UK commercial director (effectively sales director) after joining from BskyB in January 2006. He was responsible for brokering the exclusive tie-up with Phones 4u and cutting out Carphone Warehouse before taking on the strategic role in July last year.

Online director Karen Thompson will cover the strategy and new business development role for the time being.

Commenting on Yates, a spokeswoman for Vodafone said: ‘It has been decided that the chief marketing officer position is no longer appropriate. We agreed with Tim that he wouldn’t hold the position anymore and the position will no longer exist.

‘We will now decide how to reshape the marketing department.

She added: ‘But it is not correct to say all the UK positions are becoming more globally focused.’

The marketing changes come as part of a second shake-up by Vodafone chief Nick Read in just nine months.

Written by Mobile Today
Mobile Today


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