2/8/2008 11:13:00 AM
MWC: Samsung to unveil ‘Soul’ at Mobile World Congress
Mobile phone giant Samsung will debut its flagship product for 2008 at the Mobile World Congress in Barcelona.
Samsung has chosen the showcase event as the platform to deliver its new vision for mobile handsets – Soul.
Bosses have chosen the name Soul to honour the completion of its exclusive Ultra Edition series of handsets offering a balance of design and features.
Soul is an abbreviation of The Spirit Of Ultra and is expected to appeal to style-conscious users who are not willing to compromise between design and technology.
The new handset will be supported by a major global advertising campaign and will be available in European countries from April.