MWC: Microsoft goes after the consumer market

MWC: Microsoft goes after the consumer market

Microsoft announced its first steps in a shift of strategy to diversify its target market at the Mobile World Congress.

So far the company’s products have been very much aimed at business users, but bosses announced they were looking to make lifestyle focused software and services central to strategy.

‘These are devices that span life, from work to what you do after work, just like your PC,’ Robbie Bach, president of entertainment and devices division at Microsoft told audiences at a press conference in Barcelona.

As a part of the new strategy, the company launched the Sony Ericsson Xperia X1 handset, which includes typical Sony Ericsson multimedia functions, including music, gaming and entertainment.

With Sony Ericsson on board, Microsoft now has deals with four of the major handset manufacturers.

Microsoft’s senior vice president of mobile communications business, Pieter Knook said advertising would be an increasingly important source of revenue for the company going forward.

‘We have built an advertising model and we build on that. The way we monetise mobility moves beyond just devices,’ he said.

The company has recently had a £22bn offer to buy Yahoo! rejected.

Written by Mobile Today
Mobile Today

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