2/13/2008 11:08:00 AM
Blyk set for Dutch launch
Blyk, the virtual network for 16-24 year-olds which is funded by advertising, has announced its expansion into the Dutch market.
Blyk will use Vodafone Netherlands as its host operator.
CEO and co-founder Pekka Ala-Pietilä said: ’For advertisers, Blyk is a pan-European youth medium and the Netherlands is among the three highest advertising spend per capita in Europe. It is also a key target market for those brands with international campaigns.’
Blyk will launch in the Netherlands in the second half of 2008, and the company says that other European markets are under discussion.
Blyk recently told Mobile that it is currently hitting its UK targets and is aiming to have 100,000 users within a year of its launch last September.