Carphone gives power to new regional managers

Carphone gives power to new regional managers

Carphone Warehouse is introducing powerful new regional managers in a bid to create more autonomous retail teams around the country.

Carphone bosses want the new senior retail management structure to adapt to local needs around the country, as it looks to sell mobile broadband devices as well as its traditional mobile phones.

It is believed that the number of regional managers will drop from around 40 to 30 under the changes.

UK CEO Andrew Harrison told Mobile that there would be fewer middle management jobs under the changes, but more power and bigger salaries for those that get the new jobs.

The new regional managers will report to four ‘customer and store directors’ (previously divisional managers), who will then report to retail director Steve Blan, who joined from Currys in October 2007.

The existing area managers, whose positions will be made redundant, will be given the opportunity to apply for the new regional posts, which will also be open to external applicants.

Any existing area managers who are unsuccessful with their applications will be offered alternative roles as managers in one of Carphone’s bigger stores, although some may see this as a demotion.

A Carphone spokesman said: ‘We are confident the majority of the new roles will be filled by our existing area sales managers. Every part of the country has its own customer biases and its own nuances which require slightly different product offerings.

‘This isn’t an exercise in getting rid of mass numbers of people. It is about providing our current existing retail management team with greater power.’
Carphone is intent on replicating its mobile success in the laptop arena, with Harrison firmly believing that laptops will be as widely embraced by the mass market as mobile phones.

The spokesman added: ‘To further build our market-leading position and implement this new model we are investing in a new senior retail management structure which will include four new customer and stores directors, reporting to retail director, Steve Blan.’

Written by Mobile Today
Mobile Today


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