MWC: Yahoo! pushes out Google at T-Mobile

MWC: Yahoo! pushes out Google at T-Mobile

T-Mobile has revealed that Yahoo! will replace Google as the operator’s mobile search services provider in Europe.

The two companies unveiled their plan at the Mobile World Congress to develop a oneSearch experience optimised for T-Mobile subscribers, as well as versions of Yahoo!

T-Mobile now partners itself with the vast majority of social networking internet sites including the likes of Myspace, Bebo and Flickr.

But a notable absentee is Facebook who are believed to already have a tie-up with another network.

T-Mobile's Christopher Schläffer reportedly said: ‘We're moving away from the web to something new.

‘We're going to push the answers to the screen, from a federation of content sources including content from the device portal, local search, and people and community search."

Marco Boerries of Yahoo!'s Connected Life unit is reported to have added: 'We're integrated at the operator level, so we understand location, and depending on the keyword and context, we can prepare just the right result. It's search designed with the mobile web in mind.’

 

Written by Mobile Today
Mobile Today

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