Vodafone has created a new service to lead the development and delivery of the network’s future consumer internet plans.
Vodafone Internet Services will focus on the provision and delivery of distinctive consumer web services such as IP communications, mobile internet access and selected content categories, through mobile devices.
And to head up the new service, the operator has appointed Pieter Knook, a senior vice president of Microsoft, to the newly formed role of director of internet services.
Pieter Knook will be responsible for delivering new revenue growth around internet, content and advertising with a focus on differentiating Vodafone’s services.
Knook, 49, joins Vodafone on 10 March, following 17 years with Microsoft where, as one of the most senior executives in the company, he spent the last five years as senior vice president.
This role saw him run Microsoft’s Mobile business, including strategy, product development, marketing and sales.
During his time with Microsoft, Pieter led a wide range of programmes across seven businesses. He will report to Frank Rovekamp, global chief marketing officer for Vodafone Group.
Rovekamp said: ‘Leading Vodafone Internet Services calls for a world class leader of considerable stature and experience.
‘We are delighted that Pieter is joining us to help transform the customer experience through the mobile internet, meet growing customer demand for web services accessed from mobile devices and drive revenues within our Mobile Plus strategy.’
Knook added: ‘I look forward to serving Vodafone’s customers with innovative internet based services, as well as bringing new software and services expertise to a company that is renowned for its worldwide customer reach, mobility offerings and its focus on high quality execution.’