2/15/2008 10:55:00 AM
Sony Ericsson unveils Windows phone
Sony Ericsson launched arguably the most exciting handset at Mobile World Congress.
The new X1, under the manufacturer’s new Xperia brand, is the manufacturer’s first device with a Microsoft Windows platform.
It was the most talked about handset, albeit in a year when handsets played second fiddle to services such as mobile internet and mobile advertising.
The X1 appears to be Sony Ericsson’s response to the iPhone, as it is geared to watching videosm, using the internet and playing music.
It has a large screen, touch screen, has a full qwerty keyboard and a number of customisable panels on its user-interface.
It will come out in the second half of the year and will be priced at the upper end of the market.
David Hilton, marketing chief at Sony Ericsson, said: ‘It’s a very exciting product with a compelling experience. We expect it to sell very well.’
Sony Ericsson grabbed the number two spot in the run-up to Christmas, grabbing around 27% of the UK market and edged closer to Nokia.
Hilton said he expects the X1 to be a key product for the manufacturer this year – as a big seller in itself as well as acting as a ‘halo product’, to further boost the manufacturer’s reputation for technical handsets.