Brightstar in Microsoft tie-up

Brightstar in Microsoft tie-up

Brightstar has signed a multi-million pound deal with Microsoft that will see it distribute Windows Mobile throughout Europe.

The Loughborough-based distribution company is the first and only company to secure such a tie-up with Microsoft.

The deal was signed and sealed at Mobile World Congress in Barcelona earlier this month and Microsoft says it will provide Europe’s growing army of mobile workers with a complete mobility offering, including servers, devices, services and support.

Through its breadth of IT and mobility resellers and existing joint venture with Tech Data, Brightstar can provide significant access to the SME market, which is becoming increasingly reliant upon mobile devices that provide Windows-based solutions.

Latest figures suggest the number of mobile workers in Western Europe will increase from 84 million in 2006 to over 91 million by end of 2011.

The percentage of mobile workers who are wireless data-enabled is predicted to grow from 36% to more than 50%.

The continuing convergence of IT and mobile products means we can expect to see many more Microsoft enabled devices released in to the market in the future.

At Mobile World Congress in Barcelona Sony Ericsson launched the X1, under the new Xperia brand, which is the manufacturer’s first device with a Microsoft Windows platform.

With Sony Ericsson on board, Microsoft now has deals with four of the major handset manufacturers.

Rod Millar, president of Brightstar Europe, said: ‘There is a clear requirement for complete mobility solutions and small businesses are keen to adopt the latest mobile technologies.

‘Microsoft's solution is integral to the expansion of a strong and dynamic small and medium sized enterprise marketplace in Europe, and the ability to deliver this solution on mobile devices is a critical growth opportunity.’

Eric Hermelee, director of channel marketing and mobile communications business for Microsoft said: ‘SMEs have the same interest in leveraging their investments and adopting mobile technologies as large enterprises, but often face resource challenges.

‘We are pleased to support Brightstar Europe and their resellers to help their customers easily incorporate mobile solutions and take advantage of new possibilities for business productivity.’

Microsoft has recently had a £22bn offer to buy Yahoo! rejected.

Written by Mobile Today
Mobile Today


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