Samsung and Adidas launch miCoach phone

Samsung and Adidas launch miCoach phone

Samsung and Adidas today launched the miCoach phone, billed by Samsung as ‘the first true sports music mobile’.

The miCoach (F110) phone is a slider, equipped with a stride sensor and heart rate monitor, to give users an 'on-the-go personal training system'.

As well as a two megapixel camera and 1GB memory capacity, USB and Bluetooth connectivity options the phone provides training tips and time updates, to gives users a boost with music tailored to the workout.

Vice president of Adidas brand marketing Eric Liedtke said: ‘The uniqueness of miCoach is that it collects and analyses personal data and then customises training plans based on your fitness level and specific goals, while giving you real-time feedback during your workout via the miCoach phone.’

The 2.0 inch LCD shows a real-time visual display of time, heart rate, distance, speed and calories burned.

The handset will be available from mid-March and comes in a choice of seven colours: dark grey, tech silver, pink red, cool grey, sapphire blue, misty blue and sweet pink.

Written by Mobile Today
Mobile Today


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