Samsung and Adidas today launched the miCoach phone, billed by Samsung as ‘the first true sports music mobile’.
The miCoach (F110) phone is a slider, equipped with a stride sensor and heart rate monitor, to give users an 'on-the-go personal training system'.
As well as a two megapixel camera and 1GB memory capacity, USB and Bluetooth connectivity options the phone provides training tips and time updates, to gives users a boost with music tailored to the workout.
Vice president of Adidas brand marketing Eric Liedtke said: ‘The uniqueness of miCoach is that it collects and analyses personal data and then customises training plans based on your fitness level and specific goals, while giving you real-time feedback during your workout via the miCoach phone.’
The 2.0 inch LCD shows a real-time visual display of time, heart rate, distance, speed and calories burned.
The handset will be available from mid-March and comes in a choice of seven colours: dark grey, tech silver, pink red, cool grey, sapphire blue, misty blue and sweet pink.