3/7/2008 11:12:00 AM
miCoach targets consumers ‘on the cusp of sport’
Samsung and Adidas’ miCoach handset will target want-away couch potatoes, Mark Mitchinson has told Mobile.
The Samsung UK director said: ‘miCoach is obviously for anyone interested in running but we are targeting it largely at people on the cusp of getting into sport. This phone can be a valuable motivating factor for them.’
He added that Samsung was also considering selling the device through indirect channels such as gyms and sports centres.
The device will be free on contracts or cost around £150 on sim-free deals and is set to be available around late March or early April. It monitors users while they jog to provide instant statistics such as distance travelled and the amount of calories burnt.
The gadget, which examines users’ heart rates and has a stride sensor, stores fitness information about the consumer which can be checked immeadiately with two taps of the phone or viewed in greater depth later on the their computer.
Former Chelsea manager Jose Mourinho spoke at the launch in Valencia on Thursday. He said: ‘To achieve any goal an athlete needs the best coaching and that’s exactly what miCoach provides. It is also very easy to use, I did not even have to ask my 8-year-old son for help!’