Mobile retail scores low in consumer trust survey

Mobile retail scores low in consumer trust survey

Mobile retailers and phone companies are close to the bottom of the list of customers’ perception on trust, according to a survey carried out by data security specialist, GB Group.
Only  9% of respondents trust the way mobile companies treat and respect their personal data, the result show.  Confidence in mobile companies is at a similar level to that in gambling companies and social networking sites. 
The mobile industry hasn’t got a clean reputation, and observers from outside the sector are picking up on its shortcomings. Channel 4’s Dispatches program is currently investigating miss-selling, cashback and commission biasing sales advice in mobile retail.
 
Written by Mobile Today
Mobile Today

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