O2 has combined with Napster to launch a mobile music download service that will compete with recent launches from Nokia and Vodafone.
The operator has chosen to partner Napster, a large digital music company, because it can provide users with instant access to over 5 million songs, a selection O2 claims is bigger than any rival mobile music service.
A promotional cost has been set at 99p per song, or five tracks for £4. The price includes two copies of the file, one of which goes to the consumer’s mobile and the other is emailed so the user can store it on their PC.
The Napster on O2 service is available on the O2 active portal and will be rolled out over this weekend (Saturday March 15) on selected handsets. The operator will increase the number of compatible handsets over the coming weeks.
It will come up against Nokia Music Store and Vodafone’s exclusive MusicStation programme, both of which launched in the latter stages of last year.
It is not yet known how much the service will cost when the promotion period expires in three months time.
Sally Cowdry, marketing director at O2, said: ‘This is another great example of our strategy of creating deep level partnerships with the best companies in the world to deliver compelling services to our customers.’