3/17/2008 6:02:00 PM
Carphone deal with smartphone content company
Carphone Warehouse has agreed a partnership with smartphone content provider Handango to give its customers access to better mobile content.
The first phone the content will be geared towards is the BlackBerry Pearl 8120. Applications will include ringtones, mobile games and HTML email viewer.Bill Stone, Handango’s CEO, said: ‘With this deal, we are redefining the way smartphone content is distributed to the customer by working directly with retailers to effectively market and merchandise the content at the point of device purchase.’