3/19/2008 12:56:00 PM
Sony Ericsson hit by global sales dip
Sony Ericsson has said a slowing global market growth of mid-to-high end phones has negatively impacted the company’s worldwide sales.
The drop is likely to be clearly visible when the manufacturer releases its Q1 results on April 23. It is thought Sony Ericsson could be hit by the slowing mid-to high-end market more than any other manufacturer because its range focuses heavily on that level of handset.
The global market trend is at odds with the UK, where mid-range handsets are currently experiencing a boom. This is largely due to UK operators pushing cheaper tariffs that offer mid-market devices as part of the contract.
Dick Komiyama, President of Sony Ericsson, said: ‘As discussed during our fourth quarter 2007 Media and Analyst Call, the market is proving to be challenging.
’This has been more pronounced in the mid-to-high end replacement sector of the market in Europe, where Sony Ericsson has stronger than average market share.’