Shake-up for Sony Ericsson

Shake-up for Sony Ericsson

Sony Ericsson’s global marketing VP, Dee Dutta, resigned from his post this week.

Dutta’s exit comes as new president Hideki ‘Dick’ Komiyama starts to look at where he can make the business more efficient, after finishing a broad review of the manufacturer’s operations in different countries.

Rumours of Dutta’s exit first emerged on Monday last week, but no-one at Sony Ericsson was able to confirm his departure until an internal memo last Thursday said he is leaving the business on Monday 31 March.

Dutta, who led the manufacturer’s branding and sponsorship, has been at the company for almost six years and is the most senior marketing executive at the company.

He is the latest marketing executive to leave the global business, following Julian Mack, head of sponsorship, who left just before Christmas and Andrew Warner, a senior brand executive, who left to join LG last month.

Dean Taylor, a mid-ranking executive in charge of promotions and content left earlier this month to join Nokia. Sal D’Angelo, responsible for Sony Ericsson’s retail business, left in January.

Mack was replaced by Callum McDougall, and Lianne Norry took D’Angelo’s role.

All the departures are in the global team rather than the UK operation.

Komiyama is reviewing all parts of the business, with greater scrutiny on R&D, engineering, marketing and PR teams.

Komiyama took over from Miles Flint as president in November last year, and has been visiting all the different countries to look at where the company can be more efficient.

Written by Mobile Today
Mobile Today


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