3/31/2008 11:50:00 AM
3 launches ad funded music video service
3 today announced the launch of the first ad supported mobile music video service in conjunction with Sony BMG.
The service is offered to customers with no data charges and is supported by targeted video ads.
Rhythm NewMedia, a partner in the deal, will sell and deliver video ads, which will appear before the music video is played.
3’s head of on-portal advertising Neil Andrews said: ‘We know that our customers want to receive high-quality content on their mobiles and that they’re happy to view ads in order to receive it.‘
The service is available to all 3 customers and is accessed through 3’s music homepage.