4/7/2008 2:16:00 PM
Sony Ericsson launches 'hip-hop heavy' limited edition W910i
Sony Ericsson and Carphone Warehouse have teamed up with Def Jam Records to launch a ‘hip-hop heavy’ limited edition white and gold W910i Walkman handset.
The handset will come pre-loaded with exclusive Def Jam videos and music tracks from artisits such as Mariah Carey, Rihanna, Ludacris and Playaz Circle.
Head of marketing at Sony Ericsson Dave Hilton said: ‘The content Def Jam has supplied looks and sounds fantastic and somehow just fits perfectly with the white and gold exterior - we're hoping it will help make the W910i a Carphone Warehouse chart-topper."
The handset will be on sale exclusively at Carphone Warehouse stores in the UK from 8 April.