4/9/2008 11:00:00 AM
Lebara customer base grows 200% per month
Virtual operator Lebara Mobile has been awarded permission to use the universally recognised Electronic Top-Up (ETU) point of sale logo in the UK.
Lebara qualified for the right to use the logo by reaching more than 66% penetration of UK retail outlets actively selling Lebara Mobile airtime.
The MVNO provides low-cost calls to UK ethnic residents and has seen its customer base grow by 200% month-on-month since it was launched in October 2007.
Jon Fawcett, Lebara’s head of marketing, said: ‘We have seen a 200% month-by-month growth in our customer numbers since we launched. It has been quite extraordinary.’