4/10/2008 10:43:00 AM
Subsidised televisions to be sold at Phones 4u
Phones 4u is subsidising plasma TVs and laptops in a pilot scheme launched this week, which sees it bundling TV and broadband services from Sky and Virgin.
Sky services have already been sold in six Phones 4u stores in Birmingham over the last month, and Virgin Media services have been sold in six stores in Liverpool during the same period, but the retailer is now introducing the hardware.
A Phones 4u ‘media tariff plan’ has been created to offer a range of deals with a mixture of three different Samsung LCD TVs, varying from 26-inch to 40-inch, and a 50-inch Samsung plasma TV.
It is also bundling three Samsung laptops varying from 12-inch to 17-inch, and a 15-inch Sony Vaio laptop.
Phones 4u will become the first retailer to bundle hardware with Sky and Virgin’s TV and broadband services.
The retailer is pitching the new offering as a way to help customers untangle the different tariffs and options available since the arrival of converged TV and broadband, as well as services such as Sky Plus and Sky HD.
Phones 4u’s operations director, Tom Shorten, said: ‘There’s a myriad of options that Phones 4u will guide customers through. The key to the success will be our ability to work with the customer, take away the complexity and get it right for their needs.’
Shorten said the company will review the pilot scheme on a monthly basis and is considering a nationwide rollout.
‘We’ve got the best sales people on the high street. They have the skills to understand the needs of the customer, sift through the options and present the best deal clearly.’