4/14/2008 12:00:00 PM
Birtwistle takes Vodafone indirect role
Vodafone has placed Nick Birtwistle in charge of its indirect partners following the departure of Alistair Firth to Vodafone’s growing Egypt business.
Birtwistle was previously head of Vodafone’s prepay business and will continue to oversee the prepay division, but will also manage Vodafone’s indirect partners in the contract market – specifically Phones 4u.
Vodafone dropped Dextra as an indirect partner in the contract market earlier this month, and consumer sales director Tom Devine said: ‘That business became so small for us, it really wasn’t a big deal.’
Dextra had been an important intermediary between Vodafone and Tesco’s ambitions in the contract market until Shebang took the Tesco postpay contract.
Asked if Vodafone would look at other indirect channels, Devine said: ‘There are some very clever, professional people in the market. We’re always looking at new routes to market if someone can demonstrate that.’
Vodafone has also brought back Dial-A-Phone as an indirect partner on contract since it was bought by Phones 4u. ‘The way [Phones] 4u runs the business gives us a lot of confidence. We feel reassured about the quality,’ said Devine.