O2 belatedly enters USB mobile broadband race

O2 belatedly enters USB mobile broadband race

O2 finally entered the mobile broadband race today when it unveiled its USB memory stick.

The USB stick will only be available to existing O2 customers, and is free for customers who take out an 18-month contract for £20, while those opting for a rolling one month contract will have to pay £119.99 for the modem.

O2 is the last of the five operators to release a mobile broadband dongle.

Head of post pay acquisitions Jonathan Earle said: ‘We have taken our time with bringing this to market to make sure it really does work.

‘It is plug and play, so it is really simple to use. It does exactly what it says on the tin.

‘We will be investing £500m to upgrade our network. We are not setting out to be the cheapest, but we want to give customers the best.’

O2’s marketing director, Sally Cowdry, said the operator was concerned with ‘getting the customer experience right’.

She added: ‘We are confident our broadband services complete a great communication experience for our customers however they want to connect to the internet.’

The device will offer 3GB worth of UK data usage on the O2 network and unlimited Wi-Fi  every month through the Cloud network, and comes with a colour-coded LED panel to indicate which network is being used: GPRS, EDGE, 3G, HSDPA or The Cloud.

A business mobile broadband service will be launched on 1 May.



Written by Mobile Today
Mobile Today


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