3 continues its aggressive pricing strategy

3 continues its aggressive pricing strategy

3 is offering mobile broadband dongle contracts for as little as £5 per month as well as Mix&Match text and talk deals for £15.

The operator has cut the standard dongle contract cost by 50% for customers who sign up to 18-month contracts.

Customers can now get a Nokia 6500 Slide, a combination of 300 minutes and texts, and a 1GB dongle for £20.

The offering appears to be further evidence of 3’s strategy to compete for new customers by under-cutting rivals and bridge the gap on market share – while the other four networks are believed to be focusing on customer retention.

A 3 spokeswoman said: ‘We understand the deals have been selling well so far.’

Written by Mobile Today
Mobile Today


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