Nokia is world's 9th most powerful brand

Nokia is world's 9th most powerful brand

Nokia has been named as one of the top ten global brands in a survey that has seen massive growth in the brand value associated with mobile manufacturers and network providers.

Google claimed top spot in the survey by research company Millward Brown with an estimated value of £43bn, but it was mobile brands that saw the biggest growth.

Chief analyst at Millward Brown Nigel Hollis said ‘technology brands, including mobile providers, accounted for more than half the increase in the top 100 valuation from 2007 to 2008.’ 

Blackberry was deemed to be the fastest growing brand, with a 390% increase in its estimated brand value to £7bn.

iPhone manufacturer Apple’s worth shot up by 123% to £28bn placing it 7th, while Nokia achieved a 39% increase to £22bn and 9th in the chart.

Vodafone - the highest placed UK brand in the survey, ranked 11th globally – witnessed a 75% increase to £18bn.

Written by Mobile Today
Mobile Today

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