Sony BMG is the latest music label to sign up to Nokia’s free music proposition as the manufacturers latest drive into the services market threatens to re-ignite rivalries with operators.
Nokia’s Comes With Music offering, which was unveiled last year, will allow customers who purchase selected Nokia handsets unlimited music downloads.
Tero Ojanperä, Nokia’s head of entertainment and communities business, said the aim of Comes With Music was to alleviate consumer’s concerns over the cost of downloading music to their handsets.
Ojanperä would not confirm which handsets will offer Comes With Music and would only say that the service would be released ‘later this year in selected markets’.
Sony BMG is the second label to sign up to the service, following Universal’s decision to partner Nokia.
The tracks will feature digital rights management (DRM) that will limit customers to keeping the tracks on one mobile device and one computer for the first twelve months that they own their Nokia device.
The 12-month period has created the potential for conflict with operators as so many customers sign up to 18-month deals.
Ojanperä admitted that the 12 month contract period was an ‘issue’, and said that talks with networks were taking place.
Nokia faced opposition from operators reluctant to range their handsets for fear of losing revenue to Nokia’s aggressive push into the services market.
Nokia is currently in revenue share talks with networks over its services, with T-Mobile thought to be most concerned with the manufacturer encroaching into its territory. Orange was initially unwilling to range its N81 and N95 but has since softened its stance.