Advertising based MVNO, Blyk today announced it has reached the 100,000 subscriber mark. The company had targeted to achieve this figure a year after launch, at the end of September, putting it five months ahead of schedule.
Blyk thinks of itself as a media company, selling advertising, and so the size of its audience is extremely important for attracting advertising revenue.
Blyk only allows 16-24 year olds to become its ‘members’ and relies almost solely on viral marketing. Users get free voice and text in return for receiving up to six advertising messages per day. Advertisers include known brands, such as L’Oreal, Xbox and Adidas.
The average response rate to the ads has been 29%, the company said.
Shaun Gregory, UK CEO said: ‘Young people have embraced Blyk because it makes phone bills and contracts a thing of the past...Reaching 100,000 members is significant for advertisers because it gives them the opportunity to engage with a mass youth audience in a highly efficient and cost-effective way. In six months we have built up a deep knowledge of our member base which now exceeds many established youth media players and with over 7 million 16-24 year old phone owners in the UK there is huge potential for growth.’