4/25/2008 11:47:00 AM
Operators taking the blame for mobile spam
Operators are being blamed by consumers for the continuing rise in the volume of mobile spam, a YouGov survey has found.
The research discovered that almost half of respondents (44%) claimed they would consider leaving their network because of the problem.
Furthermore, 65% of those who receive one or more unwanted message per month said they were thinking of ditching their operator.
Respondents also said some messages they received were attacks designed to steal personal information or trick them into spending money.
Nearly one in ten have been targeted with ‘phishing’ attacks encouraging them to disclose personal data, while 45% have received text messages that tried to trick them into calling a premium rate number.
18-24 year olds were found to be the most targeted age category, with three quarters saying they receive spam texts.
YouGov were commission to carry out the survey by Cloudmark, a messaging security company.