4/29/2008 12:47:00 PM
Tesco's music stores not for mobile phone downloads
Mobile users will not be able to download music tracks from the new Tesco Digital music services straight to their handsets. The digital music store, to be launched in May, will initially only support PC and laptop downloads. Tesco Mobile’s 1.5 million subscribers will have to resort to sideloading the tracks from their computers to mobiles. However, the company doesn’t rule out extending the service to mobile downloads in the future.
Tesco Mobile has recently become more prominent in its mobile content strategy. It seems the MVNO is attempting to move away from the cheap voice and text area, with the last year’s launch of its mobile portal – visited by 300,000 people in the first nine months and the running of a mobile advertising trial, completed earlier this month.
Tesco Digital will see the company selling music in MP3 format, making the tracks compatible with all MP3 players. So far its music store has only sold music in Windows Media format, which some digital music players, such as the iPod are unable to play. The new service has a library of 3.3 million tracks, retailing for £0.79 – same price as iTunes.