RIM survey reveals reliance on mobile devices

RIM survey reveals reliance on mobile devices

Research In Motion (RIM) will continue to target small to medium-sized business owners with its BlackBerry devices, after a survey found that small businesses are becoming increasingly reliant on their mobile devices.

The survey, conducted by Ipsos MORI for RIM, showed that 48% of UK SME owners – classed as having under 250 employees – have won a piece of business while out of the office.

Of the 900 people surveyed in Europe, 69% said reacting quickly to customer queries and communicating regularly were the two most critical aspects of having a successful relationship with customers.

RIM marketing manager Sarah Probert said there was a ‘blurring’ between the consumer and SME markets. ‘It’s easier if you have one device. RIM will be developing handsets that cross over at least at the same pace in coming years.’

Written by Mobile Today
Mobile Today


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