Carphone Warehouse's key to online success

Carphone Warehouse's key to online success

Carphone’s online channel has become the fastest growing part of the business, said multi-channel director Chris Murton.

The retailer’s online presence has been built around a series of acquisitions over the last eight years, including the purchase of e2save, Mobiles.co.uk and Onestopphoneshop.co.uk.

Murton said: ‘I think it is something like 85% of online businesses fail, so us having a three out of three success rate is great.

‘The key has been to build a channel that reaches as many customers as possible, but at their convenience.

‘We have had to compete against some very price-aggressive business models. And I think you have to say we have succeeded by picking up well over 50% of the online market place.’

Written by Mobile Today
Mobile Today

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