5/12/2008 11:18:00 AM
Orange named best for entertainment in Europe
Orange UK has been named best entertainment operator in Europe at the Mobile Entertainment Awards in Cannes.
Orange bagged the top award of the night following innovative multimedia deals with the likes of social networking site Bebo and leading record labels.
Orange UK also won best multimedia marketing campaign for Frank TV – its mobile TV channel hosted by and starring Chelsea and England football star Frank Lampard.
The awards come after Orange revealed a dramatic rise in non-voice revenues in its first quarter results announced last week with data now accounting for 23.6% of Orange UK’s revenues.
Orange UK’s total ARPU was at £268 in the first quarter of this year – up £11 on the same time last year. £6 of that came solely from data services, while the other £5 from voice.
Paul Jevons, director of products and innovation at Orange UK, said: ‘The way people are using their phones is changing. We see that in their usage and spend.
‘Services that some once saw as gimmicks and fads are now proving to be the services people use in their every day lives for entertainment, information and building communities.’