5/14/2008 11:47:00 AM
T-Mobile contract customers take on dongles
A quarter of new T-Mobile contract customers are taking on dongles.
The number of the operator’s mobile broadband users quadrupled during the first three months of 2008 compared with the same period last year, according to the company’s Q1 results. The trend means that data traffic has exceeded voice traffic for the first time.
T-Mobile bosses measured the flow of traffic and found that the actual throughput of data was higher than voice. However, data files use significantly more network capacity than voice.
The operator’s results showed an increase in contract and prepay user figures, with the total number of customers rising by around 400,000 from 16.7 million in Q1 last year to 17.1 million this year.
Contract customers increased by 100,000 to 3.1 million, and the number of prepay users rose 2.7% to 13.3 million, compared with the first three months of last year.
However, T-Mobile’s overall customer base fell by 187,000 compared with Q4 last year, with a 19,000 drop in contract customers and a 168,000 drop in prepay.
T-Mobile is relying on its new Combi and Solo tariffs, which were rolled out on 1 May, to reverse the trend.
Jim Hyde (pictured), chief executive of T-Mobile UK, said: ‘In a market which remains highly competitive, we have not chased growth at any cost but have focused on attracting quality customers and building customer satisfaction through continued innovation and superior value.
’It is very noticeable that growth in mobile broadband usage is accelerating.’