Leeds is now home to the world’s first virtual city guide delivering useful information straight to mobile phones.
A number of LeedsCast zones are operational in city centre locations with each zone housing a mobile messaging system called a gogo pod.
The pod can detect mobile phones with bluetooth applications, send invitations to download the application, quarantine any phones which decline and update applications which have been downloaded.
Information is delivered via T-Mobile’s Mobile Broadband network from pods which can be located at poster sites, retail locations, entertainment venues, public spaces or wherever required.
The range of the pods is up to 100 metres, subject to handsets, and pods can be networked or programmed to operate independently.
There are initially nine zones, with more being launched in the coming months.
The application delivers information relevant to visitors and people who live and work in Leeds.
It has details of restaurants, hotels, attractions, shops and bars as well as a list of useful contact details. Information on public transport is available along with contact numbers for local taxi firms.
News headlines, special offers and competitions can also be sent to phones while the system can also detect which zone a phone is in and provide the user with walking directions to other LeedsCast zones.
Ollie Chivers, head of business marketing at T-Mobile UK said: ‘T-Mobile is delighted that our high-speed 3G Mobile Broadband service is helping to deliver such a ground-breaking project.’