5/16/2008 5:22:00 PM
Samsung announces new F400 music handset
Samsung has announced the launch of its latest music mobile, the Samsung F400, which boasts audio technology from Bang & Olufsen ICEpower.
The lightweight HSDPA slider phone will be launched initially by O2, Orange, Virgin, Carphone Warehouse and Phones4U.
The F400 offers sound from a Bang & Olufsen and ICEpower slide up speaker, which Samsung says creates a ‘3D sound effect’. Access to the full music library is available at the touch of a key.
The F400 launch will be supported by a £2 million national advertising campaign, including print, radio and digital mediums.
Mark Mitchinson, Vice President, Samsung Mobile UK and Ireland, said:
’With the Samsung F400 we wanted to create a multimedia handset which allows users to share their music with others as a way of expressing who they are and the Samsung F400 embraces this.
’The handset demonstrates Samsung’s commitment to providing consumers with innovative technology which integrates seamlessly with everyday life.’