Lightspeed Research, a leading online market research company, has today released the results of its survey of 1,000 Britons to evaluate the likely take up of mobile internet shopping.
With mobile phone penetration higher than that of PCs, shopping from the mobile phone has the potential to be the next big thing in retail.
The survey results indicated a positive response to the idea, with 17% of respondents saying they would be willing to buy products and services through their phone.
Men are more in favour of the idea with 22% saying they would shop from their phone versus 12% of women.
The figure was higher than respondents in France with 9% but lower than in Germany with 25%.
DVDs and CDs topped the list of items people said they would buy at 73% with books and travel both at 55%.
Some 48% said they would buy flowers. Clothes, food and toiletries were the least popular choices.
Lightspeed Research CEO for Europe, David Day, said: ‘This research suggests that the mobile phone could become a viable way for retailers to reach their customers.
‘The 24/7 nature of the mobile phone, a device that many people have with them all the time, and the increase in Internet-ready phones offers a real opportunity for retailers to match their offer to the products and services customers may want to buy in this way.’