5/22/2008 11:05:00 AM
Up to 6,500 Carphone staff to be given free laptops
Carphone Warehouse is giving free laptops worth £360 to all sales staff who complete a wireless training camp, in a bid to get them up to speed on selling the devices.
Around 5,000 retail staff, 1,000 support centre and customer service staff and 400 online sales staff will be given the laptops for completing the training camps. The laptop handout has a market value of £2.3m.
The plan appears to be a further implementation of boss Andrew Harrison’s strategy to make 2008 ‘the year of the laptop’, by offering them for free to consumers in the same way that postpay mobiles are given away.
The training days, for which staff will be paid a normal day’s wage, began at the start of this week and will span over the next six weeks. There will be 60 events held across the UK, including one at London’s Ministry of Sound.
Laptops will be given to those who pass a test at the end of the day and the pass rate is expected to be high.
One store manager said: ‘This is a good motivation tactic for the staff. My store workers know they will have to gain a better understanding of laptops as the company pushes forward its plans.’
Another staffer said: ‘It all fits neatly into place after recent developments. It’s a good incentive for staff, and will keep people relatively happy as we wait to see what our pay rise will be like in September.’
A spokeswoman for Carphone said: ‘Each employee who completes their Wireless Camp Accreditation will receive a laptop worth around £360, but we have not yet confirmed which brand of laptop this will be.
‘Wireless Camp is not related to our Best Buy deal, but is to highlight and back our move into selling laptops and wireless living.’