Orange and Nokia sign content partnership deal

Orange and Nokia sign content partnership deal

Orange and Nokia today announced a strategic international partnership, extending the first agreement signed by the two companies in February 2008.

The three-year partnership includes the addition of 10 new Nokia handsets to the Orange Signature range and the addition of music to a combined offer of games, advertising, maps and location-based services. 

Orange and Nokia have agreed to launch a suite of integrated multimedia services on the new Nokia handsets, launching in H208 across nine major markets, in an initiative designed to boost the adoption of mobile digital entertainment.

As part of the strategic partnership, customers will have direct access to the Orange Music Store, both Orange and N-Gage games, as well as Nokia Maps.

Olaf Swantee, EVP of Orange's personal communications services, said: ‘This collaboration underlines Orange's drive to create strategic partnerships that will give customers the best possible mobile multimedia experience in the simplest way.’

Kai Öistämö, EVP of devices at Nokia, said: ‘We are pleased to create this strategic partnership with Orange and believe that the combination of Signature and Ovi services will extend and enrich consumer choice.

‘We also expect our close collaboration to extend beyond the initial focus areas of music, games, maps and advertising to include other services over time.’

Under the agreement, the two companies will work jointly on marketing to support the launch of new devices and the development of multimedia applications.

The two companies plan to create 10 million active Mobile Maps users on Nokia devices within the Orange footprint by 2010.

Written by Mobile Today
Mobile Today

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