5/28/2008 10:58:00 AM
Christian Dior to launch its own range of handsets
Christian Dior is set to follow fashion powerhouses Prada and Armani with the launch of its own range of branded mobile phones.
French manufacturer ModeLabs, which also made the Levi’s handset, is responsible for the conception, manufacturing and distribution of the device.
The range of phones will have a clamshell design, and the cheapest device is rumoured to be £1,800, while a diamond-encrusted handset is expected to be £2,500.
Fashion labels have been keen to utilise the power of their brand names over the last year, for example, LG’s Prada device and Samsung’s Armani phone.
Despite the relatively low number of handsets sold to luxury markets, the increased profit margins involved make them an attractive proposition to manufacturers and fashion labels.
Analyst Neil Mawston at Strategy Analytics estimates that Nokia’s own range of luxury devices, Vertu, netted the manufacturer in the region of £807m during 2007.