5/28/2008 11:04:00 AM
Security hampering mobile phone retail take-up
The Unisys Security Index shows that Britons remain apprehensive about the security of mobile phones and personal organisers to pay bills, bank or shop online.
The report reveals that 80% are not disposed to using their mobile phone or personal organiser to conduct financial transactions.
Only 5% of UK residents consider mobile devices to offer a very secure modality.
The Security Index measures the UK’s perceived level of risk and provides compelling insight into the attitudes of consumers on a wide range of security related issues: personal, financial, internet and national.
However, research agency partners Aerodeon and Millward Brown shows three in five mobile internet users are more inclined to purchase a brand in response to advertising on their mobiles.
Nearly half of all regular mobile internet users use the medium to research big ticket items such as cars and holidays.