Security hampering mobile phone retail take-up

Security hampering mobile phone retail take-up

The Unisys Security Index shows that Britons remain apprehensive about the security of mobile phones and personal organisers to pay bills, bank or shop online.

The report reveals that 80% are not disposed to using their mobile phone or personal organiser to conduct financial transactions.

Only 5% of UK residents consider mobile devices to offer a very secure modality.

The Security Index measures the UK’s perceived level of risk and provides compelling insight into the attitudes of consumers on a wide range of security related issues: personal, financial, internet and national.

However, research agency partners Aerodeon and Millward Brown shows three in five mobile internet users are more inclined to purchase a brand in response to advertising on their mobiles.

Nearly half of all regular mobile internet users use the medium to research big ticket items such as cars and holidays.

Written by Mobile Today
Mobile Today


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