5/29/2008 10:31:00 AM
Carphone launches wireless world project
Carphone Warehouse will launch its wireless world project from next week, which will see the retailer bundling free laptops with broadband.
A multimillion-pound advertising campaign will hit print and broadcast media, explaining Carphone’s vision to revolutionise the laptop market in the same way the retailer shook up the mobile industry.
Laptops will be distributed to Carphone stores across the country throughout June, and electricians are now in some of the bigger stores installing central display units from which staff will sell broadband and laptops. Smaller stores will also be fitted with small wall bays to sell a reduced range of laptops.
The first wave of staff have completed Carphone’s wireless training camp and will receive a free laptop worth £360. Carphone will hand out 6,500 in total worth more than £2.3m.