5/29/2008 10:49:00 AM
Asda lines up contracts to keep pace with Tesco
Asda Mobile is also understood to be launching its own contract proposition this year, in a bid to keep pace with its supermarket rival Tesco.
Asda is known to have used Tesco as its benchmark, setting itself the target of one million customers in the next few years based on Tesco being twice the size and having two million customers.
Asda is the fastest growing mobile phone seller in the market. According to GfK market data, its market share of prepay is beyond 5%, having risen from 0.7% one year ago.