5/30/2008 11:19:00 AM
Blyk launches online site for advertising firms and agencies
Advertising funded virtual network Blyk has launched an online site for ad agencies looking to use the MVNO for campaigns.
Blyk’s UK CEO Shaun Gregory said: ‘This site tells advertisers and agencies everything they need to know about Blyk as an effective youth media channel.
‘Within the different sections of the site, readers can find out for themselves how to use Blyk as a stand-alone channel or complementary media within the rest of their communications mix.’
In April, Blyk, which only allows 16-24 year-olds to become ‘members’ of its network, announced that it had signed up its 100,000th subscriber.
Earlier this year, the MVNO said there had been ‘isolated cases’ of users turning off the MMS functions of their phones to avoid ads.