6/2/2008 11:40:00 AM
One in two consumers have mind changed by salesperson
The power of the mobile phone store salesperson was underlined by new research from Motorola this week.
Around a half of prospective mobile shoppers have a clear idea of the phone they want to buy before they walk into a store, according to the manufacturer.
What has intrigued Motorola is that of those customers who walk into stores with a particular phone in mind, half of those have their opinion changed by the salesperson.
It is unknown whether this is due to particular handsets pushed by retailers at the time through better incentives for staff, or whether it is due to personal preference of the salesperson.
It comes as Motorola launches two new phones in the market, the Z10 (update of the Z8) and the ROKR E8 music phone.
Motorola is looking for retail advocacy for the two handsets to start building back its share after its recent problems and declining share of the UK and European markets.
The E8 is priced at around £150, and officially launches this week. The Z10 launched last week and enters in a difficult market, competing with top end devices such as new phones like the Samsung Tocco and Soul, as well as phones such as the N95 and LG Viewty.