Orange boss Tom Alexander set to reveal new plan

Orange boss Tom Alexander set to reveal new plan

Orange will reveal new plans for a wide-ranging strategy tomorrow (Wednesday) as new CEO Tom Alexander sets out his long-awaited plan for the business.

Orange has previously acknowledged that its brand has lost its sparkle, and made the audacious move for the former Virgin Mobile founder and CEO in October last year.

There has been considerable speculation about his plans for Orange since he started in January this year.

He recruited former Virgin colleagues Steven Day, Andrew Ralston and Gerry McQuade in January and has been busy reviewing all aspects of the business.

He has previously said Orange was trying too many projects and is now looking to reshape the business on areas that will make a material impact for Orange, and enhance the consumer perception of brand in the UK. 

Read a full interview with Alexander in Mobile and this Thursday, and read the full story with details of Alexander’s plan tomorrow morning at 10am on

Written by Mobile Today
Mobile Today


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