Virgin Mobile has unveiled its new Big Brother 9 sponsorship idents – clips either side of the adverts - ahead of this summer’s series on Channel 4.
More than 80 sponsorship idents have been created by WPP ad agency RKCR, and will run throughout the 13-week series of Big Brother.
Primarily featuring Virgin Mobile, but also other Virgin Media services and the official handset partner Samsung, the idents are a series of documentary style vignettes, capturing normal people using Virgin’s services for unexpected things.
One ad shows a burly looking man in a pie and mash shop with the voiceover: ‘Antony’s Liberty SIM lets him keep the same mobile and number from the days when he was known as Cheryl.’
James Kydd, managing director of marketing and brand for Virgin Media said: ‘Last year’s ads were either loved or hated and we wanted to cause a stir this year as well.
‘Like the show itself, we wanted to make the Big Brother audience laugh but also promote Virgin Media’s services the Virgin way.’