6/5/2008 2:56:00 PM
Phones 4u's Washington store picks up £8,500 prize
Phones 4u’s Washington store picked up £8,500 after it won the retailer’s annual ‘Dash4Cash’ sales incentive, which saw Phones 4u directors go back to the floor for the beat the bosses competition.
Directors from across the business took over a high-performing store in Putney, south London, giving the employees there the week off.
Staff around the country were then tasked with beating the directors’ daily annual operating profit (AOP) percentage, earning 1 point for every per cent over the directors’ AOP they achieved. At the end of the five days, the Washington store, in Tyne and Wear, came out on top.
Phones 4u Retail Director John Welsh (pictured) presented the winning store with its prize.
He said: ‘I want to congratulate the Washington store team on their fantastic achievement. They really showed us what for over the five day period – us directors didn’t stand a chance!’