6/9/2008 11:37:00 AM
Steve Jobs to announce 3G iPhone at 6pm
Apple CEO Steve Jobs is set to unveil the new 3G iPhone today (Monday June 9) at 6pm and is expected to announce that the device will be made cheaper by subsidising from the networks.
It is thought that the UK’s exclusive network provider for the iPhone, O2, is willing to subsidise the device because of the revenue opportunities that it provides, especially from advertising.
The move is a significant climb down from Apple after the manufacturer sold the original model at full price. It is also believed the company will be pulling back from the revenue share model it has favoured up until now.
Meanwhile it is also believed Apple will to change its stance and allow the handset to be subsidised to help achieve its goal of selling 10M iPhones worldwide in 2008. Apple recently revealed that worldwide sales currently stands at around five million so far this year.
Reports have suggested that the iPhone will be given away for free in the UK on O2’s high end tariffs, which would cost consumers around £70 per month.
There are also question marks over whether Carphone Warehouse will again partner O2 as the device’s exclusive retailer.
Steve Jobs will end the speculation tonight during his keynote speech, which will take place at the Worldwide Developers Conference 2008 in San Francisco.
For more details about the 3G iPhone see this week's copy of Mobile as well as checking www.mobiletoday.co.uk after Steve Job's announcement .